Date and Time

● July 23-25, 2024

Participation

● Matsuura (representative director), Katagiri (vice director), Kobayashi (coffee shop owner)

Purpose of visit

● Indonesia is one of the world's leading coffee producing countries, and we will visit a coffee farm to understand its rich culture, deep history, and the challenges it faces. In order to serve as a reference for our foundation's theme of "Making the world a better place," we will use coffee to understand the current situation and efforts of the region and explore ways to achieve sustainable development. Based on the knowledge gained through this visit, we will consider concrete ways to contribute.

Inspection process

● DAY1: Visit to Rahyang Coffee Farm

○ I didn't just inspect the farm, I also pitched a tent and stayed there. I experienced the farm with all my senses. By the way, it takes about 4 hours by car from Jakarta to get to the farm. The last hour is on a mountain path and completely off-road. It was a valuable experience. (laughs)

● DAY2: Visiting popular cafes and shops in Bandugn

○ When it comes to Indonesia, the capital Jakarta is famous, but Jakarta is also known as a business city, and Bandugn is famous as a fashionable city with a variety of shops and a place where young people gather. I went around various shops there.

● DAY3: Meeting with UNIDO Indonesia Marco, visiting popular cafes and shops in Jakarta

○ We shared our foundation's efforts with UNIDO and requested their cooperation in future efforts. Afterwards, we visited some popular cafes and shops in Jakarta.

thoughts

● The Rahyang Coffee farm that we visited is where specialty coffee is grown, and it was a place where we could strongly feel the "From seed to cup" spirit. Not only the cultivation process, but the subsequent processes were overwhelmingly professional, and we experienced coffee that was so delicious that it overturned our concept of coffee. I felt that the moving experience was not created only by the quality, but also greatly influenced by the beliefs of the people involved, including the producers. Their beliefs were strongly influenced by "altruism" and "spirit of service to others," which is "for someone other than yourself." I felt that these beliefs and professionalism overlap to create moving experiences. Also, what I felt when visiting various shops in the cities of Jakarta and Bandugn was that there was no difference between developed countries. Even if you take a look at coffee shops, they are not just making delicious coffee, but are also introducing new systems such as keep beans (coffee beans) instead of keep bottles and subscriptions. Some shops also added new added value to their store promotions, allowing customers to have a variety of experiences while drinking the ultimate cup of coffee. It was very cutting-edge, and it was a great discovery. On the other hand, this is still the case for only a small portion of the total, and there are still many cases where the products are not able to increase their value themselves and are bought cheaply by foreigners. We would like to improve this situation in the future through the Empath network.

Tweets from Representative Director Matsuura

● Visit to a coffee farm in Indonesia! Guided by Mike from JKB, we experienced the Coffee Camp at Rahyan coffee farm. The owner, Okke, is an ambitious man who not only produces high-quality beans, but also supports local schools to help develop children. During our stay, we spent time with the producers, and had the valuable experience of harvesting coffee cherries and enjoying morning coffee together. Furthermore, Marco, representative of UNIDO Indonesia, spoke about the importance of creating added value by blending local history and culture into coffee, which we found very relatable (^_^)